Company Focus

Welcome Baseball Enthusiasts!
In this blog I will be focusing on Major League Baseball. Major League Baseball is one of the most popular professional sports played in North America. I will to try to apply information I learn from the textbook, and in-class discussion to developing crisis communication strategies for the MLB. For example, Professor Laskin explained that crisis can be caused by an outside or inside error (deliberate or not). MLB, for example, can potentially face crises from such inside causes such as the use of performance enhancing drugs by the players and outside causes such as the current economic crisis or natural disasters that affect the cities in which the teams play. For example, Major League Baseball is currently having an issue involving the use of steroids by current and former MLB stars.