Our senior seminar class text, Crisis Management in the New Strategy Landscape, by William "Rick" Crandall, John A. Parnell and John E. Spillan, clearly identifies that a business should properly evaluate their organization based on their company practices. The book identifies five steps:
1. External Analysis
2. Internal Analysis
3. Strategy Formation
4. Strategy Execution
5. Strategic Control
In short, the five steps suggest that the organization assess any opportunities, strengths, weaknesses and threats they face in their organization macro-environment as well as their internal environment. From there the organization must take these and match the internal with the external. From there, put a strategy into practice and properly adjust this when necessary.
Often this type of strategic process is referred to as a SWOT analysis. (Strengths, Weaknesses, Opportunities, Threats)
With keeping brevity in mind, I want to take a look into how crises play an affect on the MLB and its own SWOT analysis. Crises can be a weakness and a threat. For instance, 20 years ago, there threat of the public viewing performance enhancing drugs as bad and a weakness of the MLB not having any rules against them. However today, the situation with performance enhancing drugs could be considered both. As a weakness, its internal players are the ones actually using the drugs. However, as a threat is the media and their coverage of the scandal as well as information leaking to media outlets that aren't necessarily needing to know.
Do YOU think that 20 years ago the MLB thought that steroids factored into their SWOT analysis at all?
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